- Home .
- What We Offer
What We Offer
Our business solutions are designed to help you better align your marketing strategy with your overall business goals set by senior management. We provide support to help steer measurement towards stronger KPIs (Key performance indicators) and assist in delivering high performance marketing solutions beyond those already in place across the organization.
How do we go about it?
SURVEY
We use surveys as a rapid research tool to help you understand your customers and your internal business stakeholders. Survey data is then analyzed through custom frameworks to ensure clear optimization recommendations are delivered.
Example projects include:
- Internal stakeholder “brainpower” survey to help integrate multiple departments and establish improved ways of collaborating and working. The solution includes survey design, rollout, data management and analysis.
- Analysis to Action “a2a” workflow and processes that reviews your marketing data to provide optimization recommendations
- Internal “utilization” survey that investigates project execution across brand / agency to establish new workflows and communication flows to improve performance.
AUDIT
An independent, unbiased audit of your business helps to uncover issues that you may be unaware of. We use the 4-stage audit process typically used by financial auditors that has been modified for marketing usage to ensure strict rules are followed for consistent inputs and outputs.
Example projects include:
- Internal workflow audit to help you discover new ways of working and to identify bottlenecks in your current processes
- Data audit to identify areas of improvement in data management across the marketing organization
WORKSHOP
There is nothing more exciting to us than gathering our clients in a boardroom for a day of structured discussion, debate and sharing. We carefully craft our workshops to ensure we capture clear insights on your business in a structured discussion framework for post-session analysis and recommendations.
Example projects include:
- Product development workshop where we will co-create innovative solutions to address your most compelling brand challenges, from acquisition through to retention.
- Internal workflow audit to help you discover new ways of working and to identify bottlenecks in your current processes
- Client / agency management workshop where we will review your current ways of working and co-create improved communications processes, for example briefing templates or reporting processes
Our customer solutions have been created to help increase the focus on your customers. Customer centric organizations are more likely to increase brand loyalty and profitability and can be much more refined in acquiring and retaining high value customers because of a deep understanding of customer needs and expectations.
How do we go about it?
AUDIENCE ANALYSIS
There has never been a better time to analyze your customers –1st, 2nd and 3rd party data sources now provide the opportunity to not only utilize media targeting, but also to build audience profiles for use across the whole marketing organization.
We utilize our deep experience of CRM, user experience (UX) planning and data management to build our unique solutions.
Example projects include
- Live personas where a custom data modeling approach is used against your customer data to build dynamic customer personas that can be integrated into your live systems
- Audience profiling to automate the integration of DMP data into your CX business to utilize media beyond the media agency.
- DMP data planning to help maximize the use of customer data across your marketing organization.
STRATEGY
We provide expertise in helping you restructure your marketing organization into customer centric businesses. For years marketers have needed to address the challenges of the “customer in control” and more recently the effects of ad blocking, ad fraud and decreasing brand loyalty amongst customers.
Our strategy solutions help address these challenges through a custom framework we have developed from years of experience across multiple industry verticals.
Example projects include:
Customer marketing model framework deployment and integration to provide a long-term strategic framework and action plan to help your brand address the challenges of delivering customer centric communications.
PROCESS
To be a lean, efficient marketing organization that is ready and able to manage the complexities of the dynamic, real-time marketing ecosystem there needs to be strong control over daily processes to ensure that your business can keep up.
We have been through this process a number of times and believe that our approach to building real-time marketing processes will have huge value for your business.
Example projects include:
- Launch process for new tools / software to automate repeat tasks
- Client / Agency on-boarding to accelerate the integration of new ways of working across both client and agency businesses
- Workflow management to supply systems that manage real-time data management and integration for campaigns.
- Project management of multi-agency management